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DNVB

How can a DNVB optimize its cash flow management?

DNVBs face very specific cash management challenges that require very specific types of solutions. In this article, we take a look at these challenges and the solutions that can be implemented to address them. In particular, we will see how Fygr can be adapted to manage the cash flow of a DNVB.
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DNVB: key points to remember about cash management

Cash management is a vital issue for DNVBs, whose model is based on rapid growth, intensive digital acquisition, and very short business cycles. Tensions arise from a permanent imbalance between marketing investments, inventory management, and revenue volatility:
Massive and unstable marketing investments (30 to 40% of revenue) with variable performance
Dependence on sales platforms (algorithms, volatile commercial conditions)
Inventory and returns that consume a lot of cash (rapid turnover, frequent restocking)
Highly volatile revenues linked to seasonality and digital trends
Fygr enables DNVBs to secure their cash flow while supporting their growth by connecting acquisition, sales, inventory, and financial projections.

DNVB: understanding cash flow challenges

Why is cash flow management particularly difficult for a DNVB?
Massive and volatile marketing investments
Ultra-fast inventory turnover and returns management
Platform dependency and income variability

Massive and volatile marketing investments

DNVBs rely entirely on digital acquisition, requiring significant marketing investments representing 30 to 40% of their revenue.

These expenses are highly volatile and concentrated on a few advertising platforms such as Facebook or Google, creating immediate and ongoing financial pressure.

The performance of these campaigns is uncertain, creating a permanent risk that significant investments will not produce the expected return on investment.

Ultra-fast inventory turnover and returns management

The DNVB model involves extremely rapid inventory turnover, combined with an easy returns policy that can quickly erode cash flow.

Each product has a very short life cycle, requiring frequent restocking and constant changes in product references.

Customer returns, which are inherent to e-commerce, represent a significant hidden cost, tying up capital and generating potential losses on products that have already been sold.

Platform dependency and income variability

DNVBs are structurally dependent on multiple sales channels—their own websites, marketplaces, social media—whose algorithms and conditions can change abruptly.

This multiplicity of revenue sources creates significant financial instability, with revenues that can fluctuate significantly from month to month without any real visibility.

Seasonality and fleeting digital trends further amplify this volatility, making financial predictability particularly complex.
BEST PRACTICES

Best practices for cash flow management in a DNVB

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Controlling customer acquisition costs

Cash flow management for a DNVB relies heavily on its ability to precisely control its marketing expenses. Customer acquisition costs are generally the largest and most volatile item. Careful and continuous analysis of every dollar invested in advertising campaigns is crucial. Entrepreneurs must develop a data-driven approach, systematically measuring the performance of each channel, each campaign, and each advertising creative. This vigilance allows budgets to be quickly reallocated to the most effective levers, thereby reducing waste and optimizing marketing ROI.

Anticipating growth and inventory cycles

DNVBs experience significant fluctuations in their business, with periods of strong growth alternating with quieter times. Cash management therefore becomes a strategic exercise in anticipating working capital requirements. It is essential to develop an accurate view of inventory, closely synchronizing production, supplies, and actual demand. This approach requires building forecasting models that incorporate consumer trends, seasonal peak periods, and production lead times. The goal is to maintain an optimal inventory level, neither too high to avoid tying up cash, nor too low to ensure commercial responsiveness.

Diversify and secure sources of income

The financial resilience of a DNVB depends on its ability to multiply and secure its sales channels. Beyond the traditional e-commerce site, entrepreneurs must explore different sales platforms: international marketplaces, social media networks, partnerships with specialized resellers. This diversification strategy reduces dependence on a single channel and smooths out revenue. Each new channel represents an opportunity to optimize cash flow, with potentially different acquisition costs and complementary audiences. Cash management then becomes a balancing act between different sources of revenue, each with its own characteristics and dynamics.
CHOOSE FYGR

Why use Fygr for a DNVB?

The ultimate solution for optimizing cash flow management for your DNVB? Fygr. Read on to find out what the Fygr solution can do for you.
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GOOD REASON #1

Multi-Channel Banking Synchronization

Centralize and automate real-time financial tracking of your digital sales
Instant aggregation of feeds from all your sales channels (website, marketplaces, international platforms)
Automatic categorization of revenue by marketing campaign and acquisition source
Connection to all your bank accounts and your various entities (brands)
GOOD REASON #2

Customized cash flow forecasts

Simulate the strategic impact of each investment decision
Simulation of the impact of advertising campaigns on your cash flow in the short and medium term
Modeling growth scenarios based on sales and acquisition trends
Projection of financing needs and optimization of marketing investments
GOOD REASON #3

Comparative analysis forecast/actual

Manage your group with surgical precision
Instant comparison of actual vs. forecast performance
Immediate strategic adjustment based on the gap between forecasts and actuals
Real-time tracking of the performance of each entry

They chose Fygr

Here's what some of our customers have to say after choosing Fygr to visualize their financial data:
I was simply in the dark, navigating by sight without ever being able to anticipate cash flow. Today, Fygr has opened my eyes and given me a real-time decision-making tool. The real power of Fygr lies in its ability to simulate forecasts using different scenarios. What a tool! So simple and easy to use. A whole new experience. I can steer the ship with greater peace of mind thanks to this cash flow management tool. Thank you, Fygr.
Gualbert Ongolo
Founder & CEO @ SafEchaf
Finally, a simple and intuitive tool.
That I enjoy using.

Fygr allows me to:
- Track my cash position in real time
- Create my own customized financial forecast
- Compare my data vs. my forecasts
- Estimate VAT automatically
- Run scenarios
Laura CHETAIL
CEO @ KOKO Kombucha
This is THE essential solution for cash flow management and forecasting! Julie and Dya are always available and incredibly responsive! Well done to the whole team!
Stephen Calleja
Executive @ Callvin
FAQ

Everything you need to know about cash flow management for a DNVB

Answers to the questions you ask us most often.
How to choose cash management software for a DNVB?
To choose the right cash management software, first identify your specific DNVB needs: e-commerce transaction volume, marketing campaigns, multi-channel sales. Fygr may be a solution tailored to the specific needs of DNVBs.
What are the advantages of cash management software over Excel for a DNVB?
Cash management software offers complete automation of financial processes specific to DNVBs. Unlike Excel, it allows you to track expenses in real time, as you would with a bank account, but in a table view, instantly measure the difference between actual and budgeted figures, and consolidate multi-channel revenues. Dashboards are dynamic, bank synchronizations are automatic, and marketing performance analysis becomes immediate and accurate.
How to make reliable cash flow forecasts for a DNVB?
To make reliable forecasts, collect historical data from your online marketing and sales campaigns covering at least 6-12 months. Carefully analyze the seasonality of your business, sales peaks, and variations in customer acquisition costs. Include recurring advertising expenses, production costs, and projected revenue by channel. Use simulation scenarios that take into account the volatility of digital marketing.
How long does it take to implement cash management software for a DNVB?
Setup time varies depending on the complexity of your e-commerce model, generally ranging from a few hours to two weeks. The time required depends on the number of bank accounts, sales platforms, and marketing tools to be synchronized. Fygr offers rapid implementation, taking into account the specific nature of DNVB financial flows.
How much does cash management software cost for a DNVB?
Prices vary depending on features, starting at around €59 per entity and connected account. For a DNVB, it is crucial to choose a tool that offers good value for money, with features dedicated to marketing analysis and acquisition cost management.
Who are Fygr's competitors, and who should you choose for a DNVB?
The main competitors include Agicap and more generalist solutions. Fygr stands out for its value for money, flexibility, unique specialization in cash management, and intuitiveness.
How do I know if my DNVB needs cash management software?
Your DNVB needs a tool like this if you are experiencing: difficulties in forecasting your cash flow, spending a significant amount of time on Excel spreadsheets, a lack of visibility on the profitability of your marketing campaigns, challenges in multi-channel management, or rapid growth requiring precise management tools.
What are the essential features for a DNVB?
Key features include multi-channel bank synchronization, automatic customer acquisition cost calculation, cash flow forecasts incorporating marketing expenses, advertising performance dashboards, product margin tracking, and multi-currency management for international sales.
Does cash management software handle the specificities of DNVBs?
Yes, software such as Fygr can handle the specific features of DNVBs: invoice tracking, integration with CRMs, reporting on various acquisition costs, marketing performance tracking, and forecasting of financing needs specific to the digital model.
How can you train your teams to use this type of software?
Fygr offers personalized support during the start-up phase. Onboarding is designed to be intuitive, with training tailored to DNVB marketing and finance teams, making it easy to get started with the tool quickly.
How can you measure the ROI of cash management software for a DNVB?
ROI is measured by the time saved on financial management, optimization of marketing expenses, reduction in acquisition costs, and improvement in strategic decision-making. A gain of 5-10 hours per month in administrative management and better visibility on performance are generally observed.
What is the difference between this and traditional accounting software?
Accounting software records past transactions, while cash management software for DNVBs offers a forward-looking, dynamic view focused on marketing performance and real-time analysis of financial flows specific to digital commerce.